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In 1939, war with Germany loomed, and the British government wanted to stiffen public resolve and boost morale. An unknown civil servant in the Ministry of Information produced a simple but powerful poster: Keep Calm and Carry On. Five words and the crown of King George VI on a red background… a message from the King to his people. Today, the slogan has reached cult status and the message is as relevant today as it was back then. Display or use your Keep Calm gear proudly or ironically. Taken from the British government archives, our Keep Calm And Carry On slogan is an exact, high quality duplicate of the original 1939 poster. In fact, it is impossible to reproduce the original text because the font does not exist. The letters in the original poster do not belong to any font type and were most likely handmade. KeepCalmCarryOnShop simply changes the colors of the original poster design. The text and crown that you see are the original text and crown from 1939. It is the authentic vintage poster design. We have the best prices on Zazzle and tons of colors! Our affordable Keep Calm and Carry On gifts make GREAT birthday gifts, retirement gifts, wedding gifts, bridal shower gifts, baby shower gifts, bachelorette party gifts, bachelor party gifts and fun party favors too!